ABC Daytime produces almost 1,000 hours of original television a year, with four network-owned daytime programs including talk shows “The View,” “The Chew,” as well as daytime dramas “General Hospital” and “One Life to Live.” In January of 2012, ABC Daytime will launch “The Revolution,” a new daily show about health and lifestyle transformations.
In daytime, ABC won the 2011 May Sweep among the key audience demographic of Women 18-49 (tied with NBC), marking its second straight May win. Furthermore, ABC’s full daytime lineup won the sweep with Women 25-54, scoring its 43rd consecutive sweep win. For the 2010/11 season, the full daytime lineup ranked 1st across Women 18-34 (tied with CBS and NBC), Women 18-49 (tied with NBC) and Women 25-54, marking the latter demo’s 19th straight season win. Additionally, for the last seven years, three of the four daytime programs – “The View,” “One Life to Live” and “General Hospital” – have won their time periods with Women 18-49.
ABC Daytime programming includes “The View” featuring Daytime Emmy Award-winning hosts Barbara Walters, Whoopi Goldberg, Joy Behar, Elisabeth Hasselbeck and Sherri Shepherd. New programming launching for the 2011-12 season include “The Chew” and “The Revolution”, which will launch in January 2012, respectfully. These new shows expand ABC Daytime’s focus to include more programming that is informative and authentic and centers on transformation, food and lifestyle -- cornerstones of programming that resonates with daytime viewers as evidenced by the success of “The View.” The multi Emmy-winning “General Hospital,” continues to rank as the second-most popular show in daytime, tied with “The View.”
Iconic shows “All My Children” and “One Life to Live” are set to transition to online platforms in early 2012, respectively.
ABC Daytime continues to capitalize on growing consumer demand for entertainment product by leveraging the success of its hit franchises into licensing and merchandising opportunities across a variety of media. It also develops strategic partnerships in such emerging technology sectors as e-commerce, broadband, video-on-demand and mobile video streaming, delivering a wide range of content directly to fans of ABC Daytime programming, creating new revenue and marketing opportunities.