ABC Family, a top home for Millennial audiences and one of the most social networks in television, is distributed to over 97 million homes. It features programming reflecting today’s families, entertaining and connecting with adults through authentic and relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network-defining original series like “Pretty Little Liars,” “Switched at Birth,” and “Baby Daddy,” as well as original movies, quality acquired series, and blockbuster theatricals. The WATCH ABC Family app and Emmy® Award-winning ABCFamily.com provide a variety of interactive entertainment and community features, from rich, fan-centric programming – including blogs, viewing parties, webisodes, and full episodes of the network’s hit programming – to sneak peek exclusive previews and behind-the-scenes clips.
ABC Family owns the holidays with two branded programming events. Invoking chills and thrills, the ‘13 Nights of Halloween’ tent-pole programming event airs annually from October 19th through the 31st. And ABC Family is home to “25 Days of Christmas” – the biggest programming event on cable (December 1-25). The network celebrates the season with more than 200 hours of holiday-themed entertainment for the whole family.
The network’s millennial-focused content became available to Canadian audiences in Spring 2012 through an expansive licensing agreement with Corus Entertainment that launched ABC Spark.
In January, 2014, ABC Family launched the “WATCH ABC Family” authenticated service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access to such popular series at home and on the go via a wide array of devices.
Emmy® Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with previews and behind-the-scenes clips – to personal profiles that allow commenting, favoriting, and rating any content on the site. Social networking tools and online activities foster user interaction with the site and between users.