Disney Channels Worldwide is a global portfolio of over 100 kid-driven, family inclusive entertainment channels and/or channel feeds available in 167 countries/territories, in 35 languages. The platform brands are Disney Channel, Disney Junior, Disney XD, Disney Cinemagic, Hungama andRadio Disney. The group's multiplatform strategy includes subscription video-on-demand and content-rich broadband websites DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com. Disney Channel content is distributed through cable, satellite and digital terrestrial television channels, and via a strategic partnership with Disney Media Distribution tothird party broadcasters across the globe. Disney Channel properties continue to rapidly expand into new markets across the world, playing a key role in introducing the Disney brand to nearly 560 million unduplicated viewers* worldwide.
About Disney Channel:
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. It is currently available on basic cable and satellite in more than 99 million U.S. homes and to more than 300 million households via 43 Disney Channels and free-to-air broadcast partners around the world. In July 2011, Television Media Korea (TMK), the joint venture formedbetween Disney Channel International (DCI) and SK Telecom, launched the first local language, Disney-branded channels in South Korea, Disney Channel and Disney Junior, expanding the footprint of the network to a total of 16 countries in the Asia-Pacific region.
Performance:
For 2011, Disney Channel delivered its most watched year ever in Total Day among Total Viewers, Kids 2-11, Kids 6-11 and Tweens 9-14. 2011 also marked the first time Disney Channel was #1 in Total Day among Kids 6-11, toppling the competition after its 16 year reign; Disney Channel was #1 for the third consecutive year among Tweens 9-14. In Primetime, Disney Channel also ranks as TV’s #1 network for the ninth consecutive year among Kids 6-11 and for the 11th straight year among Tweens 9-14. Overall, Disney Channel ranked as cable’s #2 network in Primetime among Total Viewers, the sixth consecutive year the channel has ranked among the Top 2 cable networks (2006-11).
Disney Channel Programming:
Geared towards kids ages 6-14 and their families, Disney Channel's original series and movies cross cultural and geographic barriers, acting as ambassadors for The Walt Disney Company to young viewers and families worldwide. Disney Channel original series include "Jessie," "Good Luck Charlie," "Shake It Up," "Wizards of Waverly Place" and "A.N.T. Farm," which comprise the Top 5 TV series among Kids 2-11, 6-11 and 9-14. Disney Channel is also home to the hit comedy “Phineas and Ferb,” TV’s #1 animated series among Kids 6-11 and Tweens 9-14, and the top-ranked "Fish Hooks," both produced by Disney Television Animation. Disney Junior, a programming block for Kids age 2-7, airs daily on Disney Channel. Its animated and live action programming blends Disney's unparalleled storytelling and beloved characters with learning components, including early math and language skills, as well as healthy eating and lifestyles, with an emphasis on social and emotional development.
Disney Friends for Change:
Disney will donate nearly $1 million dollars annually through Disney Friends for Change, its multiplatform global initiative that helps inspire kids and families to join together and make apositive impact on the world. In 2011, over 30 Disney Channel and Disney XDstars competed in a series of fun challenges inspired by everyday "green" acts, "Disney Friends for Change Games," a television special benefitting global charities -- Fauna and Flora International, World Wildlife Fund, Ocean Conservancy and UNICEF. Through its telecast, ongoing PSAs and online tool-kits, the Disney Friends for Change program aims to provide useful information to help kids make small changes that add up to big differences. Friends for Change currently has over 4 million actions taking place from kids in 33 countries throughout Europe, Latin America, Japan, India and China. For more information, please visit http://disney.go.com/projectgreen.
Free TV Disney-Branded Programming:
In addition to Disney Channel’s cable TV presence in territories worldwide, each week more than 300 hours of Disney branded programming, consisting of more than 80 regularly scheduled Disney-branded blocks and numerous stand-alone programs, is broadcast on terrestrial television affiliates.
Additional Programming Platforms:
In addition to offerings on basic cable and broadcast TV, Disney Channel and Disney XD programming is currently available via subscription video-on-demand on several U.S. cable television systems and mobile devices. The Disney/ABC Television Group also streams full-length and short-form episodes of Disney Channel programming, free and on-demand through DisneyChannel.com. In the U.S., online episodes of select series are available in six languages. In addition, episodes of hit series and several Disney Channel Original Movies are available to U.S. consumers for purchase through Apple's iTunes Music Store. Disney Channel HD, a high-definition simulcast of Disney Channel, is currently distributed by a number of multichannel operators, including Time Warner, Cox Communications and DirecTV.
Franchises:
Disney Channel continues to develop hit programming that creates opportunities for other lines of business at The Walt Disney Company, including Studio and Home Entertainment, Parks and Resorts, Walt Disney Records, Consumer Products, Interactive and Online. Responding to a growingdemand from consumers seeking to further connect with their favorite TV series and characters, franchises for “Jake and the Never Land Pirates," “Mickey Mouse Clubhouse,” “Phineas and Ferb” among others, include interactive shows at Disney's parks and resorts, fast-selling apparel, books, DVDs, CDs, games and consumer electronics.
*Results reflect 4Q11