Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for kids aged 6-14, hyper-targeting boys (while still including girls) and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN.
In the U.S., Disney XD is seen on a 24-hour, advertiser-supported network that reaches more than 78 million households via its basic cable and satellite affiliates. Worldwide, there are 26 Disney XD channels available in 23 languages, reaching over 260 million households in 141 countries/territories.
For 2012 in the U.S., Disney XD rocketed to its biggest year in the network's history (including its 10 years as Toon Disney) with solid ratings from its original series "Lab Rats," "Pair of Kings" and "Kickin' It" – in addition to the hit Marvel animated series "The Avengers: Earth's Mightiest Heroes" and "Ultimate Spider-Man." Yearly ratings records were achieved in both Prime and Total Day in Total Viewers and all key kid and boy demographics, 2-11, 6-14, 6-11 and 9-14, rising by solid margins over year-ago results.
Disney XD programming includes the original series "Kickin' It," "Lab Rats," "Crash & Bernstein" and "Pair of Kings." Animated programming includes the Emmy-winning comedy series "Phineas and Ferb" and "Randy Cunningham: 9th Grade Ninja" as well as Marvel Animation's "Ultimate Spider-Man" and "The Avengers: Earth's Mightiest Heroes" both presented during the Marvel Universe programming block.