Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for kids aged 6-14, hyper-targeting boys (while still including girls) and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN.
Distribution:
In the U.S., Disney XD is seen on a 24-hour, advertiser-supported network that reaches more than 78 million households via its basic cable and satellite affiliates. Worldwide, there are 23 Disney XD channels available in 18 languages, reaching over 230 million households in 140 countries/territories.
Performance:
For 2011, Disney XD surged to its biggest year in the platform's history (including its 10 years as Toon Disney) with strong performances by a roster of original series -- most notably its top two series, “Kickin’ It” and “Pair of Kings” -- along with the channel debut of the movie “Phineas and Ferb: Across the 2nd Dimension.” Records for yearly ratings were set in Total Day and Primetime measurements in Total Viewers and all Kid and Boy demographics: 2-11, 6-14, 6-11 and 9-14. Disney XD's 2011 ratings surpassed year-ago results by double-digit percentages across core kid demographics, making it the growth leader among all channels serving kids.
Programming:
Disney XD programming includes the original series "Kickin' It," “Pair of Kings,” "Lab Rats" and “Zeke and Luther.” Animated programming includes the Emmy-winning comedy series “Phineas and Ferb” and Emmy-nominated “Kick Buttowski – Suburban Daredevil,” both from Disney Television Animation, as well as Marvel Animation’s “The Avengers: Earth’s Mightiest Heroes.” Disney XD will premiere a Marvel Universe programming block in April 2012 with "Ultimate Spider-Man" as its kingpin.